Digital Ad Promotion, also called Online Marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. As it involves digital communication, it’s digital Ad Promotion.
Types of Digital Promotion includes:
- SEO (Inbound Links, Highest possible ranking on Search Engine)
- Content Marketing (Blogs, E-books, Newsletter, Video, Audio, Whitepapers, Infographics)
- Social Media Marketing (Facebook, Twitter, Instagram, YouTube)
- Pay per Click (A fee is paid when someone clicks on your Digital Ad)
- Email Marketing
- Mobile Marketing