Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. You pay to get your business to appear on popular online channels, including search engines, social media platforms, websites, apps‚ and more. Display ads build brand awareness, which is a top goal for 89% of marketers. Why? Because it feeds into the success of every marketing campaign you run—including your search ads.